Bringing a brand into the live-streaming space requires more than simply translating an existing campaign into a new format. It takes a thoughtful approach to making each execution feel intentional, recognizable, and connected to the content.

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I help shape that strategy by adapting existing brand guidelines and campaign concepts to fit Transmit.Live's unique ad formats. Whether developing a single activation or building a cohesive campaign across dozens of placements, the goal is to preserve brand identity while creating advertising that feels seamless within the live viewing experience.